3D ‘Immortals’ Coming to a Theater Near You.

November 2011, CUJ

Gary George Wildhorse Resort & Casino CEO in the new theater

Gary George, CEO at Wildhorse Resort & Casino, stands midway up the stadium seating in the largest theater room. The seating capacity in each room ranges from this one with 270 seats for newer movies to the smallest at 49 seats for movies that have run their course. CUJ photos/Phinney


Wildhorse Cineplex opening Nov. 11

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Get ready for “Immortals,” the first 3D movie that will play Nov. 11 when the Wildhorse Cineplex opens on the Umatilla Indian Reservation. Gary E. George, Wildhorse CEO, said there will be five movies playing, but he won’t know the names of three of the shows until all the i’s are dotted and t’s crossed with a firm that buys movies in bulk for some 200 theaters around the Northwest.

In addition to Immortals, George knows the second movie will be Jack & Jill. The other three movies will be chosen from the following: Puss N Boots, Tower Heist, Harold & Kumar’s 3D Christmas, In Time, Paranormal Activity 3, and Footloose. The week after that look for TWIGHLIGHT Saga at the Wildhorse Cineplex.

The first movie on Nov. 11 will start at 4 p.m. with other movies strategically staggered in the remaining theaters.

Meanwhile, Wildhorse is anticipating approved credit applications with companies like Warner Brothers, Sony and Paramount on their guidelines, including the number of weeks a show must run. For the most part, movies will be available on one of Wildhorse’s five screens (two 3D) for three to eight weeks.

The biggest and newest blockbusters will be shown on the largest screen in stadium seating that will accommodate 270 people. Other seating capacity varies, with the smallest, likely for the movies that are at the end of their run, at 49 seats.

The 28,000 square foot Cineplex isn’t limited to theaters. As you walk in the doors on the west side of the building, an entertainment center for tykes (potty trained to 15 years old) will include a jungle gym like play structure and other activities for the older youth such as an X-box, PlayStation and Wii.

Next door is an arcade equipped with coin operated games like pinball and Golden Tee for older teens.

Wildhorse will operate and manage the Cineplex with the casino’s MIS staff trained to operate and maintain digital movie equipment, and the Food and Beverage Department will oversee ticket sales and concessions.

Over time, Wildhorse will be recruiting and hiring 21 people, which will include a manager.

Wildhorse Resort & Casino Theater Lobby

The lobby is painted in hues of purple.

Wildhorse Resort & Casino Theater Lobby Hallway

Interior design in hallway leading to lobby.

Hours and Prices

  • Adults $9 / 3D $11
  • Child (under 11) $7.50 / 3D $9.50
  • Seniors (55+) $7.50/ 3D $9.50
  • Matinee (1-6 p.m.)
  • Adults $7.50 / 3D $9.50

  • Hours:
  • Mon-Fri (3 shows) 4, 7, 9pm
  • Sat, Sun & holidays (4 shows) 1, 4, 7, 9 pm

This story and photos originally appeared in the CUJ. The Confederated Umatilla Journal is the monthly newspaper of the Confederated Tribes of the Umatilla Indian Reservation in Pendleton, Oregon.