‘Wellness Wave’ Wildbills open yoga, health and fitness business on Reservation
July 2016, CUJ
By Miranda Vega Rector of the CUJ. ISSION – Cedric and Tania Wildbill have opened a new business on the Umatilla Indian Reservation called “Wellness Wave” - a yoga, health, and fitness studio.
The Wildbills are not new to business ownership having opened Wildbill Productions, LLC in 1996 and produced the award-winning documentary American Cowboys. For the past decade, the production company has been at a standstill while the couple decided to put down roots and raise a family.
“We took time to raise our two children,” said Cedric. “Now it’s time to get back into the company.”
Another business that they’ve owned since 2009 is Yoga Round-Up, LLC with which they opened their studio in Pendleton, Ore., now named Wellness Wave.
“I’ve been supportive of Tania’s yoga since the beginning,” said Cedric, “but I’m kinda like a silent partner.”
While working at her Pendleton yoga business, Tania also was employed by Yellowhawk Tribal Health Center (YTHC) as a Life Coach. Cedric has worked for the Confederated Tribes of the Umatilla Indian Reservation (CTUIR) as a Program Manager for the Department of Children and Family Services and at the Tribal Business Development Services.
Tania remembers two years ago when she was first employed at YTHC and her supervisor told her, “You’re going to have to walk the talk if you’re going to be a life coach.” She decided she needed a change and began walking roughly six miles a day and doing other exercise routines in addition to yoga. At the same time she began making these life changes, her mother died after she was diagnosed with cancer in December of 2015. Then in May, Tania had a scare with what could have been throat cancer.
“When you find out that you might have cancer, you look at what you need to change in order to find balance,” said Tania. “In my search for balance I realized that I had to pursue my passion full time.
”That’s when she decided to put in her two week notice at YTHC, despite her love for the Life Coach job, and become a full-time business woman opening up the second Wellness Wave studio on the Umatilla Indian Reservation.
Tania also teaches at a yoga business on Court Street in Pendleton.
With a recent study titled “Umatilla Morrow County Public Health Assessment” showing that 81 percent of American Indian and Alaskan Native adults in Umatilla, Morrow, and Union County are either overweight or obese, the Wildbill’s new business may be something the reservation needs.
“Here’s our problem with the rez, we’re limited with space,” said Tania. “My husband and I talked and we didn’t feel there was a choice anymore, we needed to create a place for healing, rejuvenation, and gathering.”
The Wildbill’s opened the studio between Dairy Queen and Subway on Highway 37 near Arrowhead Travel Plaza. The doors have been open since June 1.
“This is in honor of my mom and her commitment to wellness,” said Tania.
CTUIR Tribal member Whitney Minthorn was hired to create the logo and the online website, wellnesswavefitness.com. They have also employed CTUIR Tribal member ultimate fighter Kola Shippentower, as well as Heaven Doherty, April Dyntera, and Brenda Worzel as instructors. In addition, Tania said a massage therapist will be starting in October.
Classes that are offered include PiYo Live, INSANITY Live, Zumba, Hot Hatha, Yoga Nidra, Imagination Yoga, DANCE Line Dance Basics, DANCE Country 2-Step and 4-Step Swing, and 21 Day Fix! For schedules and times, visit the website calendar.
Upcoming events at Wellness Wave Reservation include a free workshop and an open house. The workshop, “Using Food as Medicine – Improve your Nutrition and Improve your Health”, will be instructed by Kristin Bourret on Aug. 13 at 9 a.m. The open house is scheduled for Sept. 24 from 5-7 p.m. with live music by Jayesh “Brother Bear” Fossek and Jaishri Spencer.